¿Cuál es el mejor momento del día para publicar en redes sociales?

Primero, ¿qué significa “el mejor” momento del día? La respuesta a esta pregunta es tan sencilla como compleja: el algoritmo. Cada red social utiliza un algoritmo propio para definir qué contenidos se muestran primero. Cada algoritmo es un mundo… pero todos parecen preferir los posteos recientes. Entonces, el mejor momento del día, sería cuando más usuarios – en este caso, nuestros seguidores – están online. Sencillo, ¿no? Bueno, no tanto. En qué momento están conectados la mayor cantidad de usuarios dependerá de la marca – y por ende, sus seguidores – y la plataforma. El equipo de Hootsuite comparte sus mejores momentos del día para cada red social.

Facebook: a las 6.15 hs y 12.15 hs en días de semana.

Instagram: entre 8-12 hs o 16-17 hs en días de semana.

Twitter: entre 6-9 hs en días de semana.

LinkedIn: entre 8-11 hs en días de semana.

De todas formas, “el mejor momento del día”, varía según marca. Por eso es fundamental observar el comportamiento de nuestros seguidores, qué posteos han tenido mejores resultados y qué está realizando al competencia. Con un procesamiento de estos datos y una buena estrategia de marketing, se puede encontrar ese momento del día donde nuestros contenidos funcionaran mejor.

¿Necesitás armar un calendario para Redes Sociales? Contactanos

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